How Marketing Agencies Can Overcome Packaging Challenges

Marketing agencies that offer packaging services have a competitive advantage because they can serve as one-stop shops that cater to client needs. However, there are some challenges agencies must address when launching or refining their packaging programs. Here’s how to overcome them.

1. Competitor Research

The better you understand what your competitors offer, the better you can serve your clients by offering better solutions. You can also discover potentially lucrative gaps in the market.

For example, competitor research might reveal underserved packaging niches. You can tailor your marketing to address clients in those niches, positioning your company as the go-to agency for their unique packaging needs.

2. Pricing

You don’t want to price yourself out of the market, but you also don’t want to be so cheap that you can’t earn a healthy profit from packaging services. Strike a balance to maximize profitability.

Competitor research lends insight into what other agencies charge for packaging services, but you can also leverage a strategic packaging supplier to identify opportunities for cost efficiency. You can pass those savings on to your clients to make your agency more attractive without diminishing your profit.

3. Sourcing and Supply Chain

You’ll need to answer several questions when you start a packaging program at your marketing agency, including:

• Where will you get your packaging for your clients?
• What materials and finishes are available?
• Who can you count on to deliver on time, every time, even during unexpected demand spikes?

A knowledgeable packaging partner is critical to success because they can:

• Create custom packaging that helps your agency (and clients) stand out
• Acquire unique materials and apply attractive finishes
• Stock the materials you need to meet demand
• Ensure consistent printing and branding from run to run
• Create mockups to show clients before committing to full production runs

4. Industry and Production Expertise

Many agencies have graphic designers who are experts in brand design. However, they’re not always experts in packaging engineering. Lean on your packaging supplier, who can help:

• Design structurally sound packaging that’s stackable and can prevent breakage during shipping
• Design packaging that’s compatible with the intended environment, such as applying moisture barriers for refrigerated product packaging
• Recommend ideal packaging types for unique situations
• Offer CAD design and create mockups
• Bail you out during emergencies

The right packaging partner is a worry-free resource for your agency. When your clients present an idea, your partner can help bring it to life. Choose a partner who takes pride in its packaging and brings the passion, knowledge, and experience to ensure high-quality, high-performance packaging that wows your clients and helps your agency grow.