6 Ways Folding Carton Packaging Elevates the Unboxing Experience
The unboxing experience has become more important than ever as companies strive to deliver joy when customers receive their products. Folding cartons are especially well-suited to crafting a high-quality unboxing experience.
Consider the following:
- 67% of Americans say paper and cardboard packaging makes products appear more attractive than other packaging materials (IPSOS)
- 63% say paper and cardboard packaging makes products seem to be of premium quality (IPSOS)
Here are six reasons why folding cartons are ideal for crafting a memorable unboxing experience.
1. Limitless Customization Options
Folding cartons offer nearly unlimited customization options, allowing you to craft a unique and memorable unboxing experience. With folding cartons, you can experiment with different:
- Shapes
- Sizes
- Materials
- Finishes
For example, you can emboss folding cartons for visual appeal, apply a soft-touch coating for a tactile experience, or add window patches that reveal the products inside.
2. Interior Packaging Choices
Folding cartons can be customized to work with various types of interior packaging that enhance the unboxing experience.
For example:
- Paper trays, custom inserts, dividers, and partitions can make the unboxing experience more satisfying with organization and an intuitive unpacking sequence
- Paper fillers protect products and create unique branding opportunities
You can use interior packaging to extend your branding, simplify unpacking, and add a touch of personalization to the unboxing experience.
3. Sustainability
Folding cartons are sustainable packaging, which can align with your brand and customer values. In fact, 82% of customers say they would pay higher prices for sustainable packaging (PR Newswire).
Be sure to promote the sustainability aspects of your packaging so customers notice it during the unboxing experience. For example, you can:
- Print phrases such as “made from post-consumer recycled content” on the packaging
- Add a QR code that leads to recycling instructions
- Link to a video that highlights your company’s eco-friendly efforts
4. Printability
Folding cartons offer unlimited design options, as you can print virtually any type of design, color, image, or illustration on any part of your folding cartons. That allows you to tap into your creativity to create an unforgettable unboxing experience.
Printability also makes folding cartons perfect for smart packaging, since you can print QR codes for assembly instructions, product tips, and promotional videos.
5. Durability and Protection
Folding cartons are durable, so they’re ideal for boxes that can be repurposed after the initial unboxing. They’re also designed to protect products on the shelf and during shipping, so they arrive at customers’ homes in perfect condition. The last thing you want is for customers to unbox a broken product.
Folding cartons are also ideal because they can offer user-friendly designs that are easy to open and can be reclosable.
6. Brand Storytelling
Folding cartons make it easy to tell your brand story through:
- Unique designs
- Tactile finishes
- Interesting shapes
- Window patches
- Continuous messaging on all panels inside and out
One of our most unique projects involved creating a die-cut box top in the shape of a flower. The packaging was designed to align perfectly with the candle company’s brand image. The flower top box design aligned well with the branding across the company’s retail store and enhanced the unboxing experience for ecommerce.
Ultimately, folding cartons offer the perfect combination of form, function, and branding for an enhanced unboxing experience. Priority Envelope can help. Our experts are well-versed in folding carton manufacturing and can offer guidance as you craft the ideal unboxing experience for your customers.
