Tactile, Sensory & Interactive Mail Piece Engagement Promotion

The USPS has a program called the Tactile, Sensory and Interactive Mail Piece Engagement Promotion. It runs Feb. 1 through July 31, 2017. You earn a 2 percent postage discount. This is for Standard and Nonprofit letters or flats. Print elements can be incorporated into direct mail to engage a multi-sensory experience through special visual effects, sound, scent, texture/tactile treatments or even taste. In addition, interactive features such as pop-ups, infinite folds or other dimensional creations also qualify — try this out and save on postage!